Media and advertising

Enhance collaboration with your customers to help them effectively engage their target audiences with most personalized campaigns with bpm’online CRM

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Process-driven CRM system to streamline customer relations and boost engagement

Bpm’online offers a comprehensive CRM solution for advertising and media agencies enabling them to acquire new customers, increase sales and cross sales, manage projects and project finances, and effectively reach target audiences by streamlining key business processes.

  • Customer management

    Create a unified database with comprehensive information about each client:

    • 360-degree view of your clients, including contact information, interaction history, web-site browsing history, orders, preferences, etc.
    • Capabilities to create a complete history of interactions, including industry, company size, geography, noteworthy events, contacts’ career history, and many more
    • Database segmentation which enables a personalized approach for each customer or account
  • Productivity tools to boost marketing campaign efficiency

    Bpm'online offers a multistage and multichannel marketing campaign management and automation tools:

    • User-friendly interface of marketing campaign management
    • Built-in marketing calendar for easy planning of day-to-day operations: tasks, meetings, and calls
    • Integrated email marketing tool with an option to send automatic emails to specific customers or customer segments
  • Routine tasks automation

    Tools to boost staff efficiency and automate day-to-day operations:

    • Capabilities to monitor a complete history of customers’ orders and advertising campaigns
    • Automated process of media placement reservations
    • Development of targeted programs based on a predetermined parameters, automated process management
  • Effective sales management

    Drive more sales with powerful tools for sales process management and out-of-the-box processes:

    • Corporate sales business process automation (from first contact to deal closure)
    • Print-out forms for invoices and list of services
    • Sales dashboards, real-time analytics
    • Out-of-the-box sales processes
  • Powerful project management tools

    Leverage the advanced capabilities to streamline marketing activities and interactions with customers and partners:

    • Tools to plan unique promotions and organize targeted ad campaigns
    • Media bookings management using integrated system tools
    • Partnerships, suppliers and vendors management according to set parameters
    • Capabilities to manage projects and project profitability
    • Tools to monitor project finances, track payments and use comprehensive billing tools – automatically issue invoices based on a set schedule.
  • Advanced performance analysis tools

    Bpm’online offers all the necessary tools to analyze performance, measure KPIs and forecast data:

    • Real-time customizable dashboards
    • Pre-built reports and custom report builder help to analyze performance
    • KPI monitoring tools to set targets for any object of the system and measure quality of relationship with each account

Contact us and let us demonstrate how bpm’online could benefit your business